lifco life lessons: 3 recipes
where do i begin?
first of all, i have to point out, i was never ‘educated’ in food. i was in love, have lots of experience and have been taught well, but in the professional (degree holding, graduating and endless studying) sense, thats not the dish life served me (food analogy 1).
but today, i find myself right in the middle of it: i got a job as a food marketer :)
it hasn’t been long, a mere 2 weeks, but why. did. i. never. do. this. BEFORE?????
its been sheer heaven. writing everyday about amazing ingredients, foods and meeting with the culinary guild in dubai. and the tastings OH MY GOD THE TASTINGS. and right now I’m designing a public website for chef ingredients and products! the first in the UAE! and I’m obsessed, i want to buy everything myself already!!!
here is a sneak peek of the draft:
Click Cuisine ‘Where food lovers Click’: http://cranberrymktg.com/demo/ESF/html/
its funny cause last week one of the inspirators of my blog my little miss super talent , posted an article about doing what you love versus making money.
not sure how she knew i was having this dilemma (doubt she had any fleeting thought of me at all really in her busy food schedule haha), but i took it personally and i finally realised one thing: all i do is talk about food. so what the hell have i been doing my whole life?
making money, doing what you are supposed to, and working for a living. this is what we are taught, and do, and carry on doing- until something really amazing like the job of your life plops on your plate (food analogy 2)- and you realise how silly and lost you have been.
its like LIFCO (food analogy 3- i really am one track minded), a supermarket i went to when i first came to dubai, it was perfect: had amazing fresh fruits, meat and even labaneh for the other half- and then in my greedy hustle and bustle of finding new things, i forgot about it. i even got my first dubai phone there. and then last week i went back, to get a work phone, and the guy even remembered me and told me “madame you were actually one of my first customers when i first opened”. what? seriously its crazy how life pans out (food analogy 3).
so in celebration today, i bring you 3 recipes today (ingredients from lifco)!!!!!!!!! horrayyy!!!
ok, enough waffle (food analogy 4): i am, in a nutshell (last food analogy), seriously incapable of staying serious, and have a vocabulary that relies heavily on food.
ready-steady eggplant duck-curry stir fry
what i had:
curry sauce, eggplants, oil
what i did:
you can easily use ready made curry sauce
but the best curry to use is homemade curry left overnight, that way it is a bit dry and all you need to add is a bit of oil for eggplants, stir together and voila:

lean-and-fatty pork and minced veal
what i had:
fatty pork shins, lean minced veal
what i did:
i never choose lean meat, anywhere, not that i prefer super fat (lie, i do) but i prefer meat that have not been tampered with, sometimes thats where all the taste and juices are. ok enough excuses, i just like fat.
lonesome-lambchops with eggplant
what i had:
home to myself, lots of lamb chops, juicy jordanian tomatoes and an iranian food craving
what i did:
take a deep oven pan, line with foil and layer bottom with eggplant. place lamp chops on top.
sprinkle on: onions, garlic, chilli, pomegranate molasses, olive oil and honey (salt and sugar)
* put in oven 180 degrees for around 30 mins (flip over at 15 mins), then on low grill for around 10-20 until fat is crispy! (juicy!)

NB: be careful, if your chops are skinny or small they will overcook and burn! better keep an eye on them, its a nice view to watch anyways :)
remember to add butter!




